Wednesday, 11 November 2015

How Machine Learning & Big Data Help Business

Artificial Intelligence and Machine Learning has been the thing of dreams in Sci-Fi novels and movies for many years. The wonderment toward the thought of self-thinking and self-taught machines having a purpose in our society. Even having interaction with them. Most people interact with machines (whether they realize it or not) every day. If you visit Google for example. When you search a query on Google, you are quite literally asking a machine a question. So how can we as businesses and individuals use this neoteric technology to help us succeed?

The vast majority of us have heard of Big Data by now. Accelerated growth in mining structured and unstructured data. The augmentation of appreciable sensory data and the “Internet of Things”. We use this to gather information on photos, text content, videos, and more to advance our knowledge of customer sentiment and consumer buying habits. As a business, you can use this data to decide when to contact a customer and what means of communication to use. What your employee's top level skills are and how to properly assign them projects to mitigate inefficiencies. Mining of this digitized data is increasing efficiency and productivity while analytics engines are becoming more intelligent.

Quantifiable analytics of the available data we can acquire can help businesses to understand how to turn their data into a service. How to properly and effectively sell complex products online and shorten sales cycles. How to improve sales and customer service as a whole.

In the U.S. alone, we face a shortage of almost 200,000 individuals with analytical data skills as well as a shortage of 1.5 million analysts who can properly define decisions business make with the data they collect.

Check out more information with users on our STEM Forum within Stemmatch. :)

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http://stemmatch.net/blog/2015/november/11/how-machine-learning-big-data-help-business/

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