LOOKING FOR AN EFFECTIVE PROPERTY WEBSITE DESIGN TO BUILD YOUR BRAND AND YOUR BUSINESS ?

The real estate industry is a competitive one, and one that has undergone a lot of change ever since Google and the Internet became part of the fabric of our daily lives. All that competition and change can make marketing for real estate agents even more challenging than it was before. This is why a property website is essential in today’s day and age.
But that technology has also brought about one sure way for real estate agents and brokers to build brands and business: blogging. Blogging can be used to engage with clients, build brand and demonstrate credibility. But it is also a great way to market because it can feed your social media marketing when you share your blog posts via networks like Facebook, LinkedIn and Twitter. And if social media marketing isn’t yet high on your list of real estate marketing ideas, it should be. Check out some of our property web design solutions.
 
Real estate marketing can be conversational and creative

For non-writers, the idea of blogging can be intimidating, in part because writing is kind of like singing: A lot of people enjoy doing it but think they’re no good at it, so don’t do it in any kind of public way. If you can talk, you can blog, and a conversational tone usually works best in a blog anyway. And you really can’t beat it as a tool for marketing real estate agents in a world that revolves around the Internet.
 
If you’re still not sure about blogging to build your business, however, and you need some motivation or even inspiration, take a look at these three real estate blogs. We offer these three examples as representative of some of the goals you can accomplish with blogging: engaging clients, building brand and demonstrating credibility. Read through them, and you’ll see blogging isn’t rocket science, doesn’t require a degree in English Literature, and can be done in a creative way that won’t take up a lot of your time. Plus we offer ideas you can use to emulate these successful blogs yourself.
Engaging with clients
Not all content meant to sell…at all. You’ll find short posts on local events, small business spotlights, restaurant reviews and other Philadelphia-related stories. Yes, it includes real estate information too, but it comes across as first and foremost about serving the reader, not the realtor. And that’s engaging!
 
Think how easy that would be to emulate, especially for a brokerage with several agents who could each write short posts about topics they care about. Blog posts could be about a local little league team winning a tournament, a taste testing at the local ice cream shop, reviews of the movies at the neighborhood theatre or even lawn-care tips.
Building your brand


Real estate blogs are meant to build credibility and making it personable and therefore engaging. This real estate blog includes inclusive articles about home lifestyle and living, home décor, and ways to fix things around the house. Lots of pictures and videos bring this real estate agent—and her brand—to life.
 
You as a real estate agent or broker could easily emulate this kind of brand building with your own blog. With today’s smartphones, a short video is easy to make and post online. Imagine a new listing introduced by the listing agent giving a short 30-second description of the house, for example. Including plenty of pictures of agents as real people (not in suits for a corporate head shot) also helps to build brand. And, of course, being knowledgeable about the area’s real estate market and showing that through blog content helps to build brand too.
Demonstrating credibility
 
As a real estate agent or broker, you could take a similar approach to demonstrate credibility with your blog. You could write about your own areas of expertise, including your real estate experience (with tips for staging your home, for example), your in-depth knowledge of the neighborhood, or your area of specialization (such as condos or starter homes, for example). If creating that much content or content of that kind takes you out of your comfort zone, there will be others who are always looking for a place to publish, thereby featuring experts from outside of your business, but with your business getting the credibility.