Five years ago, the classic Novelty Christmas jumper was still an object of ridicule. Today, however, the festive woolly sweater has become one of the most popular Xmas buys. After Halloween is over and done with every high street store will start stocking their shelves with a collection of knitted Reindeer, Santa and Snowmen jumpers.
The rise of the festive sweater in the UK is largely due to the Save the Children's Christmas Jumper Day campaign. The first campaign launched in the autumn of 2012 with the support of a handful of British television celebrities like Myleene Klass, Mark Wright, Jon Snow, Lauren Laverne and Emma Willis and quickly became a huge success. With all profits going to help needy and vulnerable Children around the world the Christmas Jumper Day struck a chord with the UK public and a whole tradition of wearing crazy jumpers to work and school was born.
Autumn 2015 is here and there is no sign that the sweater craze is fading. Stores are already stocking up readying themselves for the business end of the Christmas rush. It is estimated that more than £3million will be spent on Xmas jumpers each single week leading up to the big day with leading super markets expecting to sell in excess of 10 million units each. Consumer research groups in the UK suggest that a staggering £300million will be spent on festive attire this season. The most popular designs have proven to be the Reindeer themed jumpers with Santa and penguin motifs also hugely popular. High tech options are also available, pay a bit more and you can have a jumper that illuminates with tiny LED lights that are completed controllable from your smart phone. Christmas jumpers are not just for adults either, there is a whole range of designs available for kids and babies.
http://noveltyxmasjumpers.com/
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