These days making a hip hop instrumental that has a chance to become popular and go viral, gets more and more tricky with each and every day. Every artist tries to become as unique and innovative as possible, making the sound of rap more and more diverse. Slowly the old school sound of hip hop is becoming distinct and the genre tips more over the scale towards EDM type sound.
Pretty much every rap instrumental these days contains a lot of heavy synthesizers, hard hitting 808 basses, machine gun sounding hi-hats and rappers screaming how much money they are making on each and every track.
This is what pop culture prefers to listen to these days, and most of the urban artists caught onto it resulting in mass production of these type of songs. We can't blame them as they are simply making what people want, and it sells.
One of the great examples of that is latest mixtapes that 6Man and Future put together. They sought the moment, strategically collaborated while both of them are at the peak of their career and mass produced these type of records to please their fans and build up new audiences.
Another good example is the hard hitting diss track called Back To Back that Drake recorded aiming at the rapper Meek Mill. It became viral literally within days, accumulating millions of views on YouTube and other social media platforms. It just shows you what you can achieve when you find the right niche for people who love to listen to certain type of sound, and then you produce as much high-quality content as possible. You will very quickly accumulate immense amounts of fans and followers.
This is exactly what Future is doing too. His style of spitting is unique, and no one else before in the history of hip-hop music did it like him. It gained him a lot of respect and buzz which quickly turned into a fast growing career. These days he is one of the highest paid rappers in the game who does the largest amount of shows all around the globe.
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