Tuesday, 8 December 2015

Does your web page need more visitors? SEO allows you to position your website in front of the perfect audience that's currently searching for your product or service. Today, over 70% of all internet activity begins with a search engine such as Google. Having your website come back on the first page of Google for people looking for your services means that your visitors are already qualified and will convert at a higher rate as well.

How is this achievable?

Good question. Google, Yahoo, and Bing are all examples of search engines. These search engines have precise algorithms that look at a website's details and find patterns that can bring about a penalty if foul play is suspected. This is to ensure that the most relevant and reliable content is displayed when a user searches a specific keyword. By knowing the factors that affect these rankings, we can optimize the website both on and off-page for the desired keywords.

This must be done carefully as algorithms have gotten more complex over the years and what previously worked a few years ago won't actually work today. Mastering search engine optimization is an ongoing process that demands continuous learning and staying up to date with the latest changes. The good news is that once you get to the top, it's generally hard to be pushed down. This guarantees you're attracting new leads and clients every month while keeping your top position for your particular keywords.

If you're not utilizing search engine optimization in your advertising efforts, you could be losing money and clients to your competitors. If you're fine with that, then great. However, if you're ready to change that and dominate your market, Contact Grow SEO today to find out how search engine optimization can increase visitors to your site, and revenue for your business.


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