What if you could build up your email list right from inside
Facebook and all people need to do is to click on your message – no typing
required? Having an email list is the lifeblood of any business, in fact it has
been proven that it is easier to turn someone into a customer once they are on
your list than one that has never been associated with your business before but
there is one drawback. Year on year it gets more difficult to collect email
leads as more people use mobile technology. More people make purchases online
and generally surf the web, but when it comes to filling in online forms like
email sign-ups, people tend to not bother as it is too fiddly. On Facebook
alone, there are over 1.4Billion active users and of those people over 650Million
use the site exclusively on mobile – they never login on a desktop device. This
means that if you are trying to reach those people, then your only chance is
through a mobile phone. Although many sites are mobile optimized, opt-in
conversion rates on mobile is way down compared to on that of a desktop
computer. There are two main reasons for this discrepancy. Firstly it usually
takes much longer for a page to load on a mobile than it does on a PC and every
second of waiting costs around 7% in conversion rates! That is huge. Secondly,
it is a much bigger effort to type in a name and email address on such a tiny keyboard
particularly when someone is in a hurry.
That is where Facebook come in. They recognized this problem
and developed a new advertising model called lead ads. These type of ads allow
the advertiser to collect the users information without leaving Facebook or
even having to type in a thing. It is a two click process – the person clicks
on your message, Facebook pops up a pre-filled tab and then they click again to
submit that information. Not only can you collect the usual name, email address
but now you can also get gender, marital status, occupation and more if you
wish.
Sounds fantastic, doesn’t it? The only issue with Facebook
lead ads on their own is that the leads you collect are not synced to your
autoresponder so there is no way to market to your subscribers off Facebook
unless you integrate it with Connect Leads.
Connect Leads is a new tool that works with Facebook lead
ads to directly connect your favorite autoresponder or CRM system with Facebook
so that when someone subscribes to your list with lead ads, they are
automatically added to your autoresponder too. The implications of utilizing this
tool in your business are so great that it is set to be a game changer. To find
out more about Connect Leads, check out this comprehensive ConnectLeads
review over at The Savvy Marketer blog.
No comments:
Post a Comment